I can see "owning" a chant or cheer or slogan. The US Marines have their "ooorraah". The US Army has their "hoooah". And so on. I just don't understand being all dressed up in team colors, wearing logos and emblems all over, stickers on your car, flags on your lawn, etc. 10 years after graduating. There's nothing wrong in being proud of your school but I don't see holding on to it as long as some of the die-hards here at work.