Originally Posted by bucky
The main reason to me the Big 3 couldn't sell small cars is they're ugly as shit. For proof just look at the Dodge Caliber and Chevy Aveo.
I also agree with this. IMO they should:
1. Fire the current designers. Go find some hungry college kids with fresh ideas and artistic skilz and hire them. Turn them loose and see what happens. And it's not just the small cars; the cars and trucks are all squared off and ugly.
2. Get the bean counters out of the design loop. Maybe bring them in after the design is done, but limit their decisions.
3. Bring in the cars you sell in Europe, and sell them here. We know we're getting 2nd best in many cases.
4. Produce some cars with fuel efficient diesels. Europe runs on them, why not here?
5. Turn your powertrain engineers loose. Come up with some fresh thinking, not just cylinder deactiviation that you had in the 70s. Fords work with direct cylinder injection is progress in this direction. There is a bright future here for small, turbocharged engines.
6. Warranty - bumper to bumper 100k miles. Stand behind your product.
7. Dealers - must toe the line and quit trying to fuck people on warranty repairs and on repairs in general. A large part of people being turned off on american cars has to do with getting worked over at a dealer in the past.
8. Automakers - pay the dealers fairly for warranty work. Revise the SLTS to reflect reality. If you believe a cylinder head can be swapped in 30 minutes then prove it. Mechanics are a part of the equation and screwing them out of honest wages to increase profits is wrong.
Just some of my ideas.