Sign I saw on the ground:
Join Date: Aug 2002
Location: Austin, TX
meta tags and keywords can be buried in every image you have on your site, to help with it's natural placement on Search Engines. If you're selling trophies, t-shirts and helmets, and you had an image for each one, you would want your meta tags to go something like this:
(Picture of Trophy): meta tags are: trophies in dallas, dallas trophies, awards in dallas, award makers in dallas, sports awards, sports trophies, helmets & collectibles, team t-shirts, etc.
(picture of helmet): meta tags are: sports helmets, football helmets, football gear, protective equipment, sports trophies, sports memorabalia, etc.
Depending on the order you have your meta tags in, dictates where google ranks you for when someone enters a key word in google that you offer on your site.
If you sell trophies, you want someone to type in "trophy store in dallas" in google and have your site pop up on the first page, ideally. 2nd page is allowable, but beyond that, the consumer will generally find what they need on the first page.
This would be free placement.
Here's paid for placement:
At the top and on the sides of each google page, there are sponsored links. Usually in the blue bars. These are pay-per-click spots that the web-site owner has paid for their ranking and presence. You bid each day for your ranking on these spots, and the more you're willing to bid, the closer to the top you'll be. When you click on one of those sponsored links, the site owner gets charged a small fee (whatever they bid for the day, starting at $.05). So if you bid $1 for your placement, and that placement generated 300 hits that day, you're tab would be $300. The trick is that once you've got them on your home page, give them no reason to look elsewhere for said product. You're paying for each hit, make it pay for you.
Generally, clicks are a numbers game. Example, 20 clicks might generate 15 leads, and those 15 leads might result in 3 products sold. It just cost you $20 (at the rate of a dollar a click) to sell 3 products.
I'm leaving out a ton of information, but someone else on here has listed a number of helpful tips too...