I've heard good things about the AQUOS LCD's... But the Panasonic is listed in Consumer Reports as one of the best rated 37-in LCD units they've tested. Panasonic also shows to have the best reliability record of all brands they've tested overall, although Sharp and Sony are right behind them.
The Sharp unit shows as 'Not Tested'... I dunno if it's a new model or what, but it sounds to me like you can't lose on the Panasonic. CR also shows the Sharp's MSRP as about $250 more.
Here's what 'CR' says:
This 37-inch 1080p model from Panasonic is a top-notch set with excellent picture quality across the board, plus one of the widest viewing angles we've seen from an LCD. Although its black levels weren't ideal, its very impressive overall image quality still earned it an excellent rating.
Excellent picture quality across the board, with very good detail and color accuracy. Contrast was good, though not the best we've seen. The viewing angle was among the best we've seen from an LCD, so there was no change in the picture's appearance from anywhere in the room. Excellent reproduction of scenes with subtly shaded light-to-dark areas. Film-mode operation effectively eliminates most jagged edges--"jaggies"-- on movie content.
Black levels were generally only fair; as a result, black areas of the image were overly bright, making darker scenes look unnaturally illuminated and lacking in contrast. Lacks separate RGB-level adjustments. TV lacks menu button; onscreen menu can only be accessed via the remote control -- if you lose the remote you can't adjust the TV.
2003 Sonic Blue GT
BBK CAI - Accufab TB/Plenum - Ford Racing 4.10's - Bassani O/R X-Pipe - Borla Stinger catback - RAM HDX Clutch - Pro 5.0 shifter
Ford Racing C-Springs - 18x9/10 Chrome FR500s - PowerSlot Rotors - Billet Interior - Mach Chin Spoiler - Cobra Rear Spoiler