I'm willing to bet that BB/CC/Fry's and et al customer-facing employees, don't really see the true "costs", but it's just a gimmick to sell customers on a perceived value.
I believe the costs are probably close to the same, with BB probably getting the lowest costs, based on their amount of stores. However, I tend to feel like Fry's focuses on moving more units than focusing on profit per unit, like Best Buy.
I go to Fry's because of their prices, not customer service.
I go to BB (not really, but for illustration purposes) because of their customer service, knowledge and their all-inclusive setup help. That's exactly what they advertise as being too and to stay competitive, they throw in the price matching.
Just my $.02 though.
Last edited by Grant; 08-22-2008 at 12:35 PM.